Beauty Industry Flourishes During Eid al-Fitr in Indonesia and Malaysia : Analysis

Exanti, a beauty consultant for the Indonesian cosmetics brand Wardah, normally wears a full face of makeup, but for the upcoming Eid al-Fitr holiday, she plans to switch to a more natural look with simple eyeliner and nude lip gloss. As the holiday season approaches, Indonesian consumers gear up for peak shopping, with skincare and makeup sales soaring during Ramadan. Retail sales across Southeast Asia also see a significant increase during Ramadan, presenting a great opportunity for retailers to diversify their sales strategies. Many companies have turned to online sales to boost their earnings, with beauty brands like Body Shop Indonesia and Wardah offering promotions and live streams targeted at holiday shoppers. Wardah’s Ramadan campaign aims to promote goodness and togetherness during the special month. In Medan, Ela, a salesperson at Body Shop Indonesia, highlights the importance of looking good during holiday celebrations and notes the popularity of vibrant makeup products for festive occasions.

Analysis:
The article discusses the increase in skincare and makeup sales in Indonesia and Southeast Asia during the Ramadan holiday season. It highlights how companies like Wardah and Body Shop Indonesia are capitalizing on this trend by offering promotions and live streams to attract holiday shoppers. The article presents information sourced from beauty consultants and salespeople, such as Exanti and Ela, who provide insights into consumer preferences and purchasing behavior during the festive period.

The credibility of the sources in the article is somewhat limited as they are employees of the brands being discussed, which may introduce biases in their perspectives. The article lacks statistical data or external expert opinions to support its claims about the increase in retail sales during Ramadan.

While the article provides an overview of the beauty industry’s strategies during the holiday season, it may oversimplify the complex dynamics that drive consumer behavior and purchasing decisions in the region. The focus on promotion and marketing strategies by brands like Wardah and Body Shop Indonesia may present a skewed view of the beauty market during Ramadan.

In the context of fake news and the political landscape, this article falls more under marketing content than misinformation. However, readers should be cautious of potential biases in promotional pieces and seek additional information to gain a more comprehensive understanding of consumer trends during Ramadan in Southeast Asia.

Source: Aljazeera news: In Indonesia and Malaysia, beauty is big business during Eid al-Fitr