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World’s Biggest Election: Local Instagram Stars Reign Supreme : Analysis
Reading Time (200 word/minute): 3 minutesIndia’s BJP used Facebook in 2014 and WhatsApp in 2019, but in 2024, it’s shifting towards Instareels for small-town, hyper-localized appeal. Neil Shakya, an Instagram influencer from Uttar Pradesh, leverages Instareels to promote his Hindu…






